Against a background of increasing threats, business continuity management (BCM) has emerged in many industries as a systematic process to counter the effects of crises and interruptions, although it’s potential to play a more strategic role is still largely underexplored. Such value preservation is central to the business continuity/business strategy relationship.

Business Continuity Management is “a holistic management process that identifies potential threats to an organization and the impacts to business operations those threats, if realized, might cause, and which provides a framework for building organizational resilience with the capability for an effective response that safeguards the interests of its key stakeholders, reputation, brand and value-creating activities.” Businesses are subject to disruptions of varying severity. An incident, emergency or event, if not managed properly, can escalate to become a disaster or crisis. Besides creating an unplanned disruption that can tarnish an organization’s image, in the extreme case, this incident if not properly managed can result in significant physical or environmental damage. It may cause significant injuries to employees or even death. 

For example,

 A fire outbreak if not brought under control quickly can result in grave consequences. Organizations should, therefore, be prepared for an incident before it occurs to minimize its impact should it happen.