The challenges of globalization comes with liberalization of markets, intense competition, decline of domestic job opportunities and revenues, economic volatility of the integrated markets, cyclical crises, and non-tariff barriers to trade, spread of pandemics, and new security issues (Alon & Higgins, 2005).Hence the success of a firm lies in focusing its strategic capabilities on the functions that are the sources of its core competence. The other challenges that arise from globalization come in the form of inexperience, lack of resources and capabilities, the market dominance of well-established rivals, and consumer loyalty to existing brands (Cazurra & Genc, 2008). Some of the other difficulties may be listed as differences in cultural, political, geographic, and economic factors (Ghemawat, 2008) as well as barriers to trade; complex and costly knowledge transfer; and insufficient economies of scale (Ghemawat & Ghadar, 2000).

Main challenges and opportunities of organizational behavior are;

1. Improving Peoples’ Skills.
2. Improving Quality and Productivity.
3. Total Quality Management (TQM).
4. Managing Workforce Diversity.
5. Responding to Globalization.
6. Empowering People.
7. Coping with Temporariness.
8. Stimulating Innovation and Change.
9. Emergence of E-Organization & E-Commerce.
10. Improving Ethical Behavior.
11. Improving Customer Service.
12. Helping Employees Balance Work-Life Conflicts.
13. Flattening World.